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ChatLabs Luxury

Industry Insights

01

China's luxury will amount to CNY 1.2trn in revenue by 2025. 32% of the personal luxury goods are currently sold to Chinese consumers, including overseas sales to Chinese.

02

76% of consumers say they care more about digital clienteling than before COVID19, expecting the same level of service online as offline.

03

With nearly half of all consumers being "truly omnichannel" according to McKinsey & Company, crafting seamless "phygital" experiences is now a must.

Activate the Most Exceptional Online and Offline Luxury Customer Experiences

According to a recently released report by analyst McKinsey, 32 percent of personal luxury goods are currently sold to Chinese consumers, including overseas sales to Chinese. This number is expected to grow to 40 percent in 2025.


Luxury brands in China is a mobile-first country, where its luxury consumers are younger and tech-savvier. The rising market requires brands to embrace digitalisation at the highest speed. ChatLabs Platform is designed for your luxury brand to quickly adopt the China digital ecosystem and orchestrate a frictionless convergence of uncompromising online social shopping experiences and in-store customer services.

Solutions

Luxury Social Experiences on China Social Channels.

Craft customer-centric digital experiences that matches your exquisite offline in-store services. From VR/AR showcases and 1:1 virtual consultation sessions to social storefronts, we provide your brand with avant-garde technology to exceed their expectations while converting them into loyal customers on any social channel.
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Solutions

Hyper-personalisation with a 360° View of your Luxury Consumers.

ChatLabs data mesh technology unifies your data from channels such WeChat, Douyin, Weibo, Tmall and JD.com to create 360° customer views. Empower your marketing, sales, and IT teams with social behavioural data that reveals customer preferences so as to curate automated hyper-personalised journeys for your luxury customers across Chinese social channels.
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Solutions

Luxury Clienteling to Build 1:1 Relationships.

Empower your store associates with our WeCom clienteling tool that provides 360° social data on prospects and clients to deliver personalised services and private shopping experiences that nurtures a lasting 1:1 relationship and brand loyalty.
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Who we work with

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Create 360° Social Experiences for your Chinese Clients

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Data Unification

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Salesforce/CRM Integration

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Journey Automation

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360 Experiences

Social Marketing

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Integrate Chinese social data with your owned systems and CRM to identify & segment your Chinese audiences for targeted engaging communications across channels.

Popular Features

  • 360° Social Customers Profiles  

  • 360° Cross-Social Marketing Automation

  • Salesforce Marketing & CRM Integration

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Social Storefronts

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Convert on any China social by building fully-branded storefronts on key channels such as WeChat & Douyin with engaging commerce experiences i.e. livestreaming

POPULAR FEATURES

  • Dynamic storefronts personalised for each user

  • Salesforce Social Commerce Integration

  • Manage various social storefronts in one place

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Social Social Service

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Empower your sales and service staff with rich customer social data to personalise services and private clienteling tools to nurture loyalty by building 1:1 relationships.

Popular Features

  • Private and secure social clienteling tools

  • WeCom (WeChat Work) Integration

  • Salesforce Sales & Service Cloud Integration

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Resources

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Luxury Brands 2021 Edition

WeChat Luxury and Beauty Rankings 2021

Which luxury and beauty brands are offering the BEST marketing, sales, and service WeChat experiences? Get our report now to find out!

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Luxury Jewelry Brand

WeChat Mini Program-centric China commerce strategy

Focusing on brand-owned e-commerce and private traffic, brands can fully control traffic, data, and the customer experience.

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Luxury Watch Brand

A multi-channel engagement strategy

By integrating Salesforce customer journeys with WeChat and SMS, this brand offers a personalized after-sales experience for customers across all 30 of its product categories.

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Luxury Jewelry Brands 2020 Edition

Top 18 luxury jewelry brands WeChat ranking

Chinese shoppers ranked jewelry first in the list of luxury items they were willing to spend the same or more on post-COVID-19.

READ MORE
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Talk with our expert

With the assistance of our experts and solution partners, we'll help you bridge data gaps and bespeak the right data decisions for the China market by deriving the most value from your data.