Social Marketing

Interconnected Social Channels for 360° Experiences

Solutions

China 360° Social Profiles for Hyper-personalised Experiences

Integrate all China social channels with your owned systems to generate comprehensive views of your customers and automate hyper-personalised marketing experiences across channels.
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Solutions

Segment, Target, and Automate Highly-Converting Journeys

Tag and segment followers based on their social behaviours to automate journeys with targeted content that provides the most value and nurtures them to conversion
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Solutions

Incentivize Engagements and Build Brand Loyalty

Increase the lifetime value of your customers by rewarding each user interaction with the brand across social channels and offer gift redemption of trial-size products to incentivize more brand engagements and keep them coming back for more.
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Technology

ChatLabs Social Marketing Overview

Attract, engage, segment, target, convert, and build brand loyalty through 360° view of customer profiles that
powers automated hyper-personalised journeys on any China social channel.

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Technology

Leverage the Power of 360° Customer Profiles

Curate relevant content and build hyper-personalised journeys for different customer segments.
From targeted content broadcasts that generates awareness to automated promotional messages that drives conversion, we empower your marketing team to deliver value and build loyalty with Chinese customers.

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Technology

Unifed Management of Data & Experiences

Create more engaging experiences through native integrations with our social sales and service solutions.

ChatLabs Social Experiences

Enhance your Storefront experience even further through the native integrations with our marketing and service solution.

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ChatLabs Social Service

Empower your sales and service teams with behavioral insights of their clients, through sharing this data via WeCom.

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Resources that work for you

ChatLabs x Qumin

2021 Chinese New Year Campaign Highlights: Luxury Brands on WeChat

See Luxury brands - Rimowa, Burberry, Chow Sang Sang, Calvin Klein, Tommy Hilfiger Chinese New Year Campaign 2021, and get more WeChat insights.

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Salesforce x Collinson x ChatLabs

Consumer Secrets: How to Build and Maintain Customer Loyalty in China

Tapping into the highest potential of the loyalty program for international brands in China is a process of understanding your customers through a 360° view while incentivising emotional connections.

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ChatLabs x Ykone

Why Gamification is Relevant for Luxury in China

The Metaverse has ushered in an entirely new set of metrics, data, and rules for connecting with potential customers and fans of a brand. Thinking about incorporating the Metaverse or gamifying your brand experiences to increase the lifetime value of your Chinese customer.

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Talk with our expert

Speak to our experts and solution partners who will provide you with the right digital service and compliant data solutions that power engaging customer journeys for your Chinese audiences.

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Safely integrated with Salesforce Marketing Cloud

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