The Metaverse is here, but how has the Chinese luxury industry responded, and what are its opportunities?
"Meta" (beyond) + "Universe" gives us the Metaverse, an extension of the universe of physical and digital reality. The 5G network infrastructure has allowed this connection of the "two worlds" to proliferate and target new consumer applications, including gaming, avatars, and AR innovations like trying on make-up and creating virtual wardrobes, especially on WeChat.
The Metaverse has ushered in an entirely new set of metrics, data, and rules for connecting with potential customers and fans of a brand. These luxury brands will need to continue adapting to different models of a virtual world and interactions with Chinese users in the Metaverse. We’re excited to explore how it’s all unfolding!
Take a sneak peek of the report here:
During our webinar, "Why Gamification is Relevant for Luxury in China",Julien from Ykone will discuss current changes and trends like virtual influencers, gamification, and augmented reality in the Metaverse. He will also look at the most exciting examples of luxury collaborations and merchandise in those spaces.
Michel Tjoeng from ChatLabs will speak on how luxury has harnessed China’s most-used social media platform, WeChat, to tap into opportunities offered by gamification to form authentic bonds with their users.
Watch the webinar here:
ChatLabs x Ykone
Why Gamification is Relevant for Luxury in China
Thinking about incorporating the Metaverse or gamifying your brand experiences on WeChat for your Chinese consumers?