Ultimate Guide to Social Commerce for Gen Z
How can you effectively engage and retain the Chinese Gen Z?
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What Does Chatlabs Do
We help brands integrate data from Chinese social channels into their owned systems and CRM in a compliant manner and leverage this to power hyper-personalised, engaging, and highly-converting social customer experiences that nurtures brand loyalty.We help brands integrate data from Chinese social channels into their owned systems and CRM in a compliant manner and leverage this to power hyper-personalised, engaging, and highly-converting social customer experiences that nurtures brand loyalty.Why ChatLabs
ChatLabs helps brands succeed in China by unifying social data with CRM to create personalised 360° experiences that win the hearts of Chinese consumers.
ChatLabs partners with leading CRM and cloud solutions providers to provide native China channel connectors for Salesforce, Tencent, and Alibaba.
ChatLabs solutions are certified by ISO20007 and MLPS level 2. It also supports data residency and compliance with China’s data protection laws.
Trusted By Leading Global Brands
The ChatLabs Platform
ChatLabs collects, unifies, segments, and activates online and offline data from all touchpoints into a single 360° customer view for your marketing, sales, customer support, and IT teams. Each component of the platform is powerful alone. But success in the China market resides in mobilising all of them for a synergistic flywheel that continues to build loyalty with your Chinese consumers.
Our Solutions Suite
Integrate Chinese social data with your owned systems and CRM to identify & segment your Chinese audiences for targeted engaging communications across channels.
360° Social Customers Profiles
360° Cross-Social Marketing Automation
Salesforce Marketing & CRM Integration
Convert on any China social by building fully-branded storefronts on key channels such as WeChat & Douyin with engaging commerce experiences i.e. livestreaming
Dynamic storefronts personalised for each user
Salesforce Social Commerce Integration
Manage various social storefronts in one place
Empower your sales and service staff with rich customer social data to personalise services and private clienteling tools to nurture loyalty by building 1:1 relationships.
Private and secure social clienteling tools
WeCom (WeChat Work) Integration
Salesforce Sales & Service Cloud Integration
Build compliant unified 360° Customer Profiles that update in real-time with data integrated from every Chinese social channel, website and Salesforce CRM.
China-Specific Data Compliance
Secure & Scalable Mesh Technology
Salesforce Native Connectors
Powered by Social Data
We use our innovative mesh technology to connect data points from all social channels and form 360° views of single users to create personal, relevant, and customer-centric social experiences.
3 Keys to Brand Success in China
Adopt our flexible & scalable mesh solution for a complete integration as more social channels emerge in the ever-expanding digital ecosystem.
UNIFIED SOCIAL DATA
Enable cross-functional data interoperability to facilitate collaboration between departments to execute a unified China strategy.
Create customer-centric experiences by leveraging 360° social data to personalise content that nurtures prospects into clients.
How our Platform Helps Each Business Function
Interconnected Channels for Data Sharing and Interoperability Between Teams
Marketers understand the challenges of creating hyper-personalised content and engaging campaigns especially in China where data siloed across different channels leave brands without a complete information on customer behaviours and preferences. ChatLabs help marketers identify and segment users to create relevant content and automated journeys that engages and provides value for users. We provide 360° views of customer social behaviour and the tools to engage them on the channel they are at, with the right messaging, at the right time.
For Sales Teams
Increasing the lifetime value of customers lies in building and nurturing brand-customer relationships. By gaining a 360° view of customer behavioural data collected from all social channels and connecting with them through our Social Customer Care clienteling solution, sales associates can provide clients with personalised services and automate targeted sales messages in a one-to-one manner that translates into brand trust and loyalty. Our Social Storefronts solution also help sales teams seize conversion opportunities by meeting customers where they're at and creating seamless conversion experiences on any key China social channels such as WeChat, Douyin Xiaohongshu, .cn sites.
For IT Professionals
Our scalable and flexible data mesh technology breaks down data siloes and allows brands to integrate and aggregate data from key China social channels and owned systems into one platform for cross-departmental interoperability and collaboration in executing a unified China strategy. In addition to being certified by ISO20007 and MLPS Level 2, we have also customised privacy solutions specifically to help brands stay compliant with China's Personal Information Protection Law (PIPL) while teams still able to leverage customer data in a compliant manner to create hyper-personalised social experiences.
Our Technical Partners
Working together to build a scalable and compliant China data infrastructure for your success.
Bringing their worldwide platform to China
We partner with Salesforce to provide:
Native integrations with Salesforce Marketing, Sales, Service, and Commerce Cloud
360° customer profiles by integrating user data from all social channels
China's largest social ecosystem
We partner with Tencent to provide:
Native integrations and experience automation with WeChat and WeCom (WeChat Work)
Ensure compliance with local data residency by hosting domestically on Tencent Cloud
China's largest digital marketpalce
We partner with Alibaba to provide:
Connections between brand social storefronts and their Social Commerce platform
Integrate TMall social data whilst supporting data compliance through domestic hosting
Our Creative Partners
Crafting localised strategy and messaging for your Chinese consumers.
Product Ecosystem Partner
Outstanding Cooperation Award
Trusted by Global Premium Brands
"ChatLabs has been a reliable partner for us from day one. Not only did they have the kind of WeChat CRM solutions we needed, but also the strategies, working with us to make sure we were truly engaging our customers. We feel that we have a true partner that is supporting our goals and keeping us in the know in China’s ever-evolving digital ecosystem. "
Understand China's Digital Ecosystem
China Data Compliance
What Does China’s New Personal Information Protection Law, PIPL, Mean for International Companies?
What is the PIPL? How is it different to GDPR/CCPA? How will PIPL affect international companies' operational functions in China?
2021 Luxury & Beauty Brands WeChat Rankings
Which luxury and beauty brands are offering the BEST marketing, sales, and service WeChat experiences? Get our report now to find out!