A comprehensive analysis of 100 Luxury & Beauty Brands
WeChat Mini Programs brought in transactions of $123.19 billion in 2020, and August 2020 saw a year-on-year increase in GMV of 115 percent. Due to its growth in popularity, WeChat has become essential to global luxury brands. On average, users spend 16.8% of their time on MPs.
Luxury brands such as Dior, Louis Vuitton, and Gucci have more than one million users on their MPs. This is why Louis Vuitton built a MP dedicated to launching new products to optimize user experience and direct private traffic.
In our assessment of brand WeChat performance, we examined nine sub-dimensions within each of the three key flywheel dimensions. With a total of 33 features evaluated (see Metrics in the Appendix), we could produce a well-rounded picture of how fully 100 brands were taking advantage of the WeChat ecosystem.
Download our rankings now to see how 100 luxury & beauty brands in China rank in terms of Marketing, Sales, and Services WeChat offerings along with best-in-class examples as inspiration for your own WeChat Official Account!