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Engaging the Chinese Luxury Consumer
Case Study: Delvaux
Learn about how the world's oldest fine leather luxury goods house Delvaux worked with ChatLabs to create automated digital experiences through Salesforce Marketing Cloud. Delvaux broke down data silos, gathered insights for user segmentation, and personalized experiences to engage with the Chinese luxury consumer on WeChat.
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RELEVANT EVENT
WeChat E-commerce Mini Program Best Practices!
In China, online commerce has become more important than ever. In this webinar, we share why brands should be buckling down on brand-owned e-commerce channels such as an e-commerce mini programs.
RELEVANT EVENT
Webinar Replay: ChatLabs x Qumin Webinar | Luxury in China in the Wake of COVID-19!
An overview of Chinese luxury shoppers and key generational differences How consumer behaviors have changed due to COVID-19 How luxury brands can use WeChat to build highly personalized digital experiences to not only retain but also attract new leads