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ChatLabs Retail
Build Loyalty Through a Customer-centric Customer Journey
Industry Insights
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The value of the worldwide digital transformation market in retail is estimated to reach USD 388.51bn by 2026 and increase at a compound annual growth rate (CAGR) of 18.2% over the forecast period of 2021 to 2026.
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Statista estimates that in 2022, the Chinese ecommerce market will generate approximately USD 1.5trn in revenue.
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The U.S., ranking second worldwide, will create around USD 875bn, more than half of China's revenue, followed by Japan with USD 241bn. It is also predicted that ecommerce retail sales will reach USD 3.62 trn in 2025.
Optimise Conversion Journeys Through 360° Customer Social Profiles
Retail brands in China need a digital solution to create customer journeys that resonate with the Chinese consumers. ChatLabs Platform is engineered for your retail brand to create a 360° customer view and build emotional connections with your Chinese consumers across all touchpoints.
Solutions
Increasing Lifetime Value of your Chinese Customers.
Create seamless omnichannel experiences through store locator and private appointment booking that drive users to stores. Connect users with sales associates 1:1 to continue offline conversations online. Meet customers where they are at and maximize conversion opportunities by building storefronts on social channels. Build brand loyalty by rewarding each customer interaction with the brand.
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Solutions
Hyper-targeting with 360° Customer Data.
Use our data mesh technology to ingest & analyse customer data from social channels such as WeChat, Douyin, Weibo, Tmall & JD.com and integrate it with your sales & CRM systems. With a full 360° customer view that reveals customer interests, you can deliver the most relevant content and promotions through automated, targeted, and personalised journeys that drives traffic to your social storefront for a frictionless conversion with China checkout and built-in rewards system that nurtures brand loyalty.
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Solutions
Build Guest Loyalty for Retention.
ChatLabs help brands build more than just a loyalty program, but also a social community that serves as a private traffic pool for customers to share product reviews, opinions, and social campaigns that increases organic reach. To further nurture brand loyalty, we also provide brands with a WeCom clienteling solution for your sales associates to build 1:1 relationships with customers and take hold of all retention and upsell opportunities.
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Trusted by Global Retail Leaders
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Create 360° Social Experiences for your Chinese Clients
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Data Unification
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Salesforce/CRM Integration
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Journey Automation
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360 Experiences
Social Marketing
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Integrate Chinese social data with your owned systems and CRM to identify & segment your Chinese audiences for targeted engaging communications across channels.
Popular Features
360° Social Customers Profiles
360° Cross-Social Marketing Automation
Salesforce Marketing & CRM Integration
Social Experiences
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Convert on any China social by building fully-branded storefronts on key channels such as WeChat & Douyin with engaging commerce experiences i.e. livestreaming
POPULAR FEATURES
Dynamic storefronts personalised for each user
Salesforce Social Commerce Integration
Manage various social storefronts in one place
Social Service
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Empower your sales and service staff with rich customer social data to personalise services and private clienteling tools to nurture loyalty by building 1:1 relationships.
Popular Features
Private and secure social clienteling tools
WeCom (WeChat Work) Integration
Salesforce Sales & Service Cloud Integration
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Resources
Retail Newest Blog
New Retail 101
WHAT Is New Retail? WHY is New Retail the Future of E-commerce China? WHAT Benefits Does New Retail Bring? HOW Can ChatLabs Help Brands Build New Retail Experiences?
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Luxury Brands 2021 Edition
WeChat Luxury and Beauty Rankings 2021
Which luxury and beauty brands are offering the BEST marketing, sales, and service WeChat experiences? Get our report now to find out!
O2O Luxury Retail
CNY O2O Influencer Campaign
A top American luxury department store aimed to leverage 2020 Chinese New Year to raise brand awareness and increase in-store traffic from local and international Chinese customers.
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Cosmetics Brand Travel Retail
Segmentation & Personalization
With several cosmetics brands featured in this travel retail WeChat account, the parent company uses surveys to segment users and deliver content customized to user preferences.
Talk with our expert
To win over Chinese consumers, digital innovation is the key for your retail brand to thrive. Speak with our experts and solution partners to create a data-driven customer journey for your Chinese customers.
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