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CNY O2O Influencer Campaign

Case Study : O2O Luxury Retail

A top American luxury department store aimed to leverage 2020 Chinese New Year to raise brand awareness and increase in-store traffic from local and international Chinese customers.

Take a sneak peek here:

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Webinar Replay: ChatLabs x Qumin Webinar | Luxury in China in the Wake of COVID-19!

An overview of Chinese luxury shoppers and key generational differences How consumer behaviors have changed due to COVID-19 How luxury brands can use WeChat to build highly personalized digital experiences to not only retain but also attract new leads

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