CNY O2O Influencer Campaign
Case Study : O2O Luxury Retail
A top American luxury department store aimed to leverage 2020 Chinese New Year to raise brand awareness and increase in-store traffic from local and international Chinese customers.
Take a sneak peek here:
Webinar Replay: ChatLabs x Qumin Webinar | Luxury in China in the Wake of COVID-19!
An overview of Chinese luxury shoppers and key generational differences How consumer behaviors have changed due to COVID-19 How luxury brands can use WeChat to build highly personalized digital experiences to not only retain but also attract new leads