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Leveraging the Power of Social Commerce in China
Salesforce x ChatLabs
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Lauren Hallanan
Direct, Strategic Partnerships Salesforce
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Michel Tjoeng
SVP of Sales & Marketing ChatLabs
8 out of 10 Chinese social media users have participated in social commerce, amounting to at least 795 million social shoppers in 2021. As sales from social channels continue to account for an increasingly larger portion of revenue, leveraging the power of Social Commerce in China will be crucial to brand success in 2022.
With platform features and content types constantly shifting, brands must stay nimble and continuously optimize their commerce strategies to meet customers where they’re at.
Download our Guide on Social Commerce in China to learn how you can create engaging customer experiences across key social platforms, while doing so in a unified, scalable way!
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