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In this webinar, Lauren Hallanan, Director of Strategic Partnerships at Salesforce, and Michel Tjoeng, SVP of Sales & Marketing at ChatLabs, will explore the social commerce trend in China, share best-in-class examples of social commerce campaigns on Chinese social media, and explain how your brand can start driving social sales.

Sign up for on-demand access to our webinar on the Future of Asset Management 2021 Key Findings and Takeaways. Featuring speakers Patrick Yu (General Manager, Senior Vice President and Senior Partner @ FleishmanHillard) and Cheryl Pan (Vice President, BlueCurrent Hong Kong).

In order for Western financial services firms to compete against locally established giants, they must set up their WeChat Account for success and provide a high-touch personalized experience for users.

In China, online commerce has become more important than ever. In this webinar, we share why brands should be buckling down on brand-owned e-commerce channels such as an e-commerce mini programs.

An overview of Chinese luxury shoppers and key generational differences How consumer behaviors have changed due to COVID-19 How luxury brands can use WeChat to build highly personalized digital experiences to not only retain but also attract new leads

WeChat is a key tool tourism organizations and cultural institutions should leverage to communicate reopening and safety information, share independent travel itineraries, provide customer service, and enable touchless payments and digital destination guides.