Notably, Chinese shoppers ranked jewelry first in the list of luxury items they were willing to spend the same or more on post-COVID-19. This, combined with the fact that 80 percent of Chinese respondents expect they will purchase jewelry for either themselves or as a gift,3 means that connecting to and nurturing Chinese clientele holds as much potential for growth as ever, and WeChat plays an integral part.
Download our report to see what top Luxury Jewelry brands like Pandora, Bulgari, De Beers, Tiffany & Co., and Chopard are doing on WeChat!
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