FleishmanHillard conducted a survey on the views of Chinese investors towards overseas asset managers. As part of that, we looked into Chinese investors’ social media use – and we found that “With more than a billion WeChat app users, the survey on Chinese investors reaffirms the importance of WeChat for asset managers as an essential channel for marketing and communications in China. Chinese investors’ use of social media channels continued to grow, most notably on WeChat and Weibo. Almost three quarters of those surveyed use WeChat to get corporate information, which demonstrates what an essential communications tool it is for asset managers.” Download the full report now!
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