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Luxury Watches China Digital Rankings 2021

ChatLabs x iBLUE


In 2021, China's luxury watch market has grown 60%+, nearly TRIPLE that of other markets! So we analyzed the creative campaigns and e-commerce offerings of the 33 top luxury watch brands in China, to discover the hottest trends.

Watches and Wonders Shanghai 2021 had an estimated reach of over 500 million people worldwide, with over 360K posts featuring the hashtag #watchesandwonders. Watches and Wonders Sanya, running October through December 2021, offers “a complete and immersive experience.” These events evidence the central role China plays in the sector. This, combined with the expanding capabilities of the WeChat ecosystem for e-commerce, means that luxury watch brands have a great opportunity to harness the platform for growth.

Get our report now to find out which brands to "watch" out for PLUS read about an exclusive interview with the Greater China Digital Director at Hublot - Tobias Bordal.

Some of the featured luxury watch brands in this report:

Hublot, TAG Heuer, Girard-Perregaux, Tudor, Rolex, Panerai, Chopard, Blancpain, Piaget, Patek Philippe, Maurice Lacroix, Corum, Chronoswiss, Moser & Cie, Vacheron Constantin, Roger Dubuis, Audemars Piguet, Carl F. BuchererPanerai, Zenith, Cartier, Montblanc, IWC Schaffhausen, and more!

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