![website image](https://a.storyblok.com/f/111661/1696x952/d36ee5fd9f/o2o-campaign-cover.png/m/3840x0/filters:quality(75))
CNY O2O Influencer Campaign
Case Study : O2O Luxury Retail
A top American luxury department store aimed to leverage 2020 Chinese New Year to raise brand awareness and increase in-store traffic from local and international Chinese customers.
Take a sneak peek here:
![website image](https://a.storyblok.com/f/111661/1974x1124/c7ca037cec/1017-2020-001.png/m/3840x0/filters:quality(75))
![website image](https://a.storyblok.com/f/111661/1331x774/c5b9555738/1019-2020-002.png/m/3840x0/filters:quality(75))
RELEVANT EVENT
Webinar Replay: ChatLabs x Qumin Webinar | Luxury in China in the Wake of COVID-19!
An overview of Chinese luxury shoppers and key generational differences How consumer behaviors have changed due to COVID-19 How luxury brands can use WeChat to build highly personalized digital experiences to not only retain but also attract new leads