The “essence” to success for luxury brands lies in increasing the lifetime value of customers, which starts by gaining trust through building “guanxi” (relationship) with customers. This means a process of understanding customer needs and creating personalised experiences to nurture loyalty.
Download this case study to learn how an international luxury skincare brand accomplished its goals of:
- Build a rich pool of customer 360 data in China by integrating data from Chinese social media, POS, and other systems
- Unify customer profiles across all channels
- Store customer profiles in Salesforce in China in a complaint manner
- Use customer data to build automated personalised journeys that builds brand loyalty