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Reaching U.S.-Based Chinese Consumers Through KOLs & Tencent Ads

Case Study : Luxury Department

A combination of influencer posts and WeChat Moments ads received over 1,981,000 impressions and helped the store acquire 8,500 new Official Account followers.

Take a sneak peek here:

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Webinar Replay: ChatLabs x Qumin Webinar | Luxury in China in the Wake of COVID-19!

An overview of Chinese luxury shoppers and key generational differences How consumer behaviors have changed due to COVID-19 How luxury brands can use WeChat to build highly personalized digital experiences to not only retain but also attract new leads

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