Reaching U.S.-Based Chinese Consumers Through KOLs & Tencent Ads
Case Study : Luxury Department
A combination of influencer posts and WeChat Moments ads received over 1,981,000 impressions and helped the store acquire 8,500 new Official Account followers.
Take a sneak peek here:
Webinar Replay: ChatLabs x Qumin Webinar | Luxury in China in the Wake of COVID-19!
An overview of Chinese luxury shoppers and key generational differences How consumer behaviors have changed due to COVID-19 How luxury brands can use WeChat to build highly personalized digital experiences to not only retain but also attract new leads