WeChat Search is a frequently used function. Users can access the function directly on the home screen, by pulling down on the home screen to reveal Mini Program search, or by visiting the Discovery tab. You can learn more about WeChat Search here.

What will appear as search results? Brand Zones (if a term qualifies for one), Official Account, Mini Programs, Channels results (videos), Sogou Encyclopedia entries, third-party content, and chat history where the term shows up.

Recently, WeChat Search updated its Brand Zone for four industries: games, finance, tourism, and certain e-commerce accounts. And it also welcomes a newcomer: supermarket retail. (Note: Brand Zones are also called quick-access shortcuts since they allow consumers to quickly link to different brand offerings like customer service or their Mini Program boutique.)

Community is where players can gather and share everything about a specific game, like a forum. Clicking on it, users will be guided to either an H5 page or a Mini Program.

Links players to strategy guides to improve their skills and assist them in completing levels. Lands on an H5 page or Mini Program.

Gifts Boxes are free tools for players like bonuses and gift redemption codes. They are sent out on a daily basis.

This shortcut can be used by banks, allowing users to pay electric and water bills, as well as other living expenses. Users often finish the payment on Mini Programs.

This shortcut also appears on banks’ Brand Zone as well. The link connects users to different financial products.

The shortcut is mostly used by securities companies. Users can see stock gains and their transaction circulation information.

Users can check how many points they have gained and the points-exchange rules for specific products.

From this link, users can enjoy membership benefits like discounts and exclusive customer service numbers. Brands may not sign up new members here.

By clicking on Booking, users can see the prices of hotel rooms, as well as basic information and services that the hotel provides. It must support calendar price checking and cannot be a temporary link.

Users can check bonuses and discounts provided by hotels.

After-Sales Service includes product information, delivery, installment, adjustment, maintenance, and door-to-door service.

Users can enter the brand’s e-store to purchase products.

Users will be guided to a membership information page, registration page, or their personal membership page. Formats are either H5 or Mini Program.

On this page, consumers can access discount coupons or buy discounted products.

Users can scan barcodes or QR codes on receipts to earn points. On this page, they can also exchange their points for selected products.

There are mainly two types of guides. One is by map. Users can find the location of boutiques by viewing the map. The other type is called brand navigation, where users can see what brands are in a shopping mall.

By entering the page, consumers can see the status of their orders, such as payment processing and shipping logistics. They can also see coupons in their “wallet,” seek after-sales service, change their delivery address, and contact customer service.

Shoppers can pay their parking fees from this link.