PIPL Compliance When using Salesforce

PIPL Key Components

To become compliant we need to …

Consent

Obtain granular, explicit consent from Chinese consumers.

360 Profile

Collect, process and store the data domestically.

Synthetic Profiles

Limit the transfer of PII cross-border.

DSAR

Provide consumers with the ability to change, move or delete their data.

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PIPL 360 Profile

Collect, process and store the data domestically.

•Domestic digital experiences (sales/service/marketing)

•Channel integrations (wechat, douyin, etc)

•1st Party Data (PoS, Loyalty, etc)

•Local storage on a single Tencent Cloud

•Profile unification through smart matching

PIPL Synthetic Profiles

Limit the transfer of PII cross-border.

•Creation of synthetic profiles based on level of consent.

•Dedicated Redacted profile for Cross Border.

•Synchronize al profile updates through mesh technology.

•Share different profiles with domestic systems based on need.

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PIPL DSAR

Provide consumers with the ability to change, move or delete their data.

•Inform consumers what data you hold on them.

•Change consumer data at their request.

•Delete consumer data at their request.

•Allow for data portability of consumer data.

How it all works together.

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All data collection hosted domestically in China

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Granular consent captured with any customer data captured

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The full 360 profile is stored domestically in China by ChatLabs

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A anonymized cross-border profile get generated and updated in real-time

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Only the anonymized cross-border profile excluding PII gets synchronized with Salesforce

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