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PIPL Compliance When using Salesforce
PIPL Key Components
To become compliant we need to …
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Consent
Obtain granular, explicit consent from Chinese consumers.
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360 Profile
Collect, process and store the data domestically.
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Synthetic Profiles
Limit the transfer of PII cross-border.
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DSAR
Provide consumers with the ability to change, move or delete their data.
PIPL Consent
Obtain granular, explicit consent from Chinese consumers.
•Design your consent capture forms.
•Enter your legal agreements.
•Deploy consent capture forms on every digital channel.
•Store every consent given by consumers.
•Archive every consent with timestamp and agreement.
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PIPL 360 Profile
Collect, process and store the data domestically.
•Domestic digital experiences (sales/service/marketing)
•Channel integrations (wechat, douyin, etc)
•1st Party Data (PoS, Loyalty, etc)
•Local storage on a single Tencent Cloud
•Profile unification through smart matching
PIPL Synthetic Profiles
Limit the transfer of PII cross-border.
•Creation of synthetic profiles based on level of consent.
•Dedicated Redacted profile for Cross Border.
•Synchronize al profile updates through mesh technology.
•Share different profiles with domestic systems based on need.
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PIPL DSAR
Provide consumers with the ability to change, move or delete their data.
•Inform consumers what data you hold on them.
•Change consumer data at their request.
•Delete consumer data at their request.
•Allow for data portability of consumer data.
How it all works together.
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All data collection hosted domestically in China
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Granular consent captured with any customer data captured
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The full 360 profile is stored domestically in China by ChatLabs
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A anonymized cross-border profile get generated and updated in real-time
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Only the anonymized cross-border profile excluding PII gets synchronized with Salesforce
Contact Us
Want to learn how this could work for you? Let us know!
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Webinar ++ Report
How to Build PIPL Compliant Salesforce Customer 360 profiles in China
Stay compliant with China’s updated PIPL
Build 360 Salesforce customer profiles with data integrated from Chinese social media channels like WeChat, Tmall, Xiaohongshu, and JD
Still allow your overseas marketing teams to use Salesforce data and create personalized experiences in China
Speaker
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Michel Tjoeng
Stay PIPL-Compliant While Using Salesforce in China - 15 Min Crash Course
Watch/Download the Webinar Recording
KEEP IN TOUCH
Get Educated
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