Transforming Websites into Living Brand Experiences
ChatLabs helps premium brands turn their websites into personalized exploration journeys. Powered by AI-driven strategy, creativity, and intelligence. We fuse technology and storytelling to create experiences that feel social, adaptive, and deeply on-brand.
Where Technology Meets Creativity
Our Philosophy
At ChatLabs, we believe the next evolution of digital experience isn’t about more ads. It’s about smarter experiences. We build technology that enables brands to tell their stories dynamically, adapting to every visitor and every moment. Our platform connects AI Strategy, AI Studio, and AI Shopping to create websites that think, feel, and sell like your brand.
Our Vision
We see a world where brand websites feel as dynamic as social media. Yet more meaningful, personal, and purposeful. Where every visitor discovers their own version of your story, and every piece of content finds the right audience. ChatLabs is building that world where AI turns digital experiences into living expressions of your brand.
Our Culture
Our Platforms
ChatLabs brings together three AI-powered products that help marketers design, create, and personalize their entire on-site experience.
AI Strategy : Define Your Living Brand System
Every great experience starts with clarity. AI Strategy helps you define your brand’s voice, identity, and audience, then turns that strategy into a living system that fuels content creation and personalization.
AI Studio: Create On-Brand Content at Scale
Generate beautiful, branded visuals and videos in minutes, ready to power your digital
experience. AI Studio turns creative direction into content that’s instantly usable across campaigns, social media, and personalized feeds.
AI Shopping: Add Personalized Exploration to Your Website
Bring your content to life through a dynamic, social-like browsing experience. AI Shopping adds a personalized, swipeable feed of shoppable videos and imagery to your
website. Tailored to each visitor’s interests
and intent.
Founders' Story
ChatLabs was co-founded by Michel Tjoeng, Jenkin Richard and a team of digital pioneers. Incubated by LVMH’s innovation accelerator, ChatLabs was created to solve one challenge: How to make digital experiences as engaging and personal as social media without losing brand control. Today, ChatLabs partners with LVMH, Kering, Richemont, and Samsung, helping brands bring creativity, intelligence, and commerce together on their own websites. ChatLabs’ award-winning AI technology converts static pages into living brand experiences, where every visitor explores, connects, and converts.
ChatLabs has been recognized by Microsoft and Vogue for its innovation in AI, creativity, and luxury marketing
Our proprietary platform continues to redefine how brands engage audiences in the era of intelligent storytelling.
