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How to Build and Maintain Customer Loyalty in China

In the mobile-first country of China, customer-centric experiences with real-time, in-the-moment, personalised conversations at the consumers’ fingertips are crucial – particularly in building the crucial element of social loyalty. However, the events of the past two years have resulted in a wave of brand promiscuity from consumers, especially in China. Many brands have had to rebuild relationships with their customers digitally– collecting new data to understand their wants, needs, preferences, and expectations all over again in a bid to not just retain them…but to re-attract them. Join Salesforce, ChatLabs, and Collinson for an insightful session on how consumer desires and habits have evolved in China versus other markets; where we see these trends going; and the strategies and technology that companies across APAC can employ to better engage with consumers in China and turn them into loyal advocates.
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Trusted by Global Brands

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"ChatLabs has been a reliable partner for us from day one. Not only did they have the kind of China solutions we needed, but also the strategies, working with us to make sure we were truly engaging our customers. We feel that we have a true partner that is supporting our goals and keeping us in the know in China’s ever-evolving digital ecosystem. "
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Industries

Explore how we are helping brands in your industry find success.

Luxury & Retail

Bringing brand stories to life and engaging with consumers on an individual basis.

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Financial Service

Achieving the highest levels of security and compliance while serving clients.

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Travel & Hospitality

Carefully crafted personalized content at the right time during the guest experience.

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Our Solution Suite

Customer-centric experiences for China powered by a compliance-first data solution.

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ChatLabs Marketing

Collect rich data on your WeChat followers, create segments based on social behaviors, and engage consumers with personalized content and experiences.


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ChatLabs Commerce

Create a beautiful, rich brand experience and engaging product exploration. Optimize conversion by tracking behaviors and using AI recommendations.


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ChatLabs Sales+Service

Nurture leads from stores and the direct social network of your sales associates. Track interests, interactions, and serve existing clients to grow lifetime customer value.

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ChatLabs Dataflow

Ensure data residency and compliance with China’s data protection laws. Get local-only storage and processing of regulated data while delivering data to any enterprise application.

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