Why ChatLabs

Hyper-personalised Social Experiences for your customers

Why You Need ChatLabs

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What Does ChatLabs Do

We help brands integrate data from social channels into their owned systems and CRM in a compliant manner and leverage this to power hyper-personalised, engaging, and highly-converting social customer experiences that nurtures brand loyalty.

360° Social Experiences

Consumers expect brands to provide highly personalised digital experiences that continues to build trust across all touchpoints. International brands that succeeded have created 360° engagements in marketing, sales, and service activities that nurture brand-consumer relationships along each step of the journey.

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The ChatLabs Innovative Data Mesh

ChatLabs uses an innovative, scalable, and flexible data mesh technology to collect, unify, and activate social data from all channels into one single 360° customer view. This enables cross-domain collaborations between your marketing, sales, customer support and IT teams in creating create personal, relevant, and customer-centric social experiences that translates into consumer loyalty.

ChatLabs Social eXperiences Platform (SXP)

ChatLabs collects, unifies, segments, and activates online and offline data from all touchpoints into a single 360° customer view for your marketing, sales, customer support, and IT teams. Each component of the platform is powerful alone. But sustainable success resides in mobilising all of them for a synergistic flywheel that continues to build loyalty with your consumers.  

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Data Unification

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Salesforce/CRM Integration

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Journey Automation

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360° Experiences

Trusted By Leading Global Brands

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Our Clients

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"ChatLabs has been a reliable partner for us from day one. Not only did they have the kind of WeChat CRM solutions we needed, but also the strategies, working with us to make sure we were truly engaging our customers. We feel that we have a true partner that is supporting our goals and keeping us in the know in China’s ever-evolving digital ecosystem. "

—— Marco Probst, CEO of Delvaux

Featured Case Studies

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Delvaux's Automated WeChat Journeys

Find out how Delvaux engaged the Chinese luxury consumers by:

  • Identifying followers through data binding and gathering insights for segmentation

  • Personalising messages to build brand-consumer relationships and guide users along the consumer journey

  • Automated engagement and marketing experiences by integrating their China channels with Salesforce Marketing Cloud

Read Case Study

Our Technical Partners

Working together to build a scalable and compliant China data infrastructure for your success.

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Salesforce

Leading CRM platform for brands

We partner with Salesforce to provide:

  • Native integrations with Salesforce Marketing, Sales, Service, and Commerce Cloud

  • 360° customer profiles by integrating user data from all social channels

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Tencent

Chinese largest social ecosystem

We partner with Tencent to provide:

  • Native integrations and experience automation with WeChat and WeCom (WeChat Work)

  • Ensure compliance with local data residency by hosting domestically on Tencent Cloud

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Alibaba

China's cloud computing and e-commerce giant

We partner with Alibaba to provide:

  • Connections between brand social storefronts and their Social Commerce platform

  • Integrate TMall social data whilst supporting data compliance through domestic hosting

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Commercetools

Bringing the next generation commerce

ChatLabs offers brands a highly scalable and customizable social experience management platform that leverages Commercetools' robust composable commerce capabilities.

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Adobe

Powerful platform for extraordinary personalized experiences

ChatLabs facilitates native, real-time data integration with all social media channels in Adobe, enabling businesses to create targeted and personalized marketing campaigns.

Our Creative Partners

Crafting localised strategy and messaging for your Chinese consumers.

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Understand China's Digital Ecosystem

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China Data Compliance

What Does China’s New Personal Information Protection Law, PIPL, Mean for International Companies?

What is the PIPL? How is it different to GDPR/CCPA? How will PIPL affect international companies' operational functions in China?


Learn More
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Special Edition

2021 Luxury & Beauty Brands WeChat Rankings

Which luxury and beauty brands are offering the BEST marketing, sales, and service WeChat experiences? Get our report now to find out!


Learn More
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WECHAT 101 BLOGS

The New WeChat KPIs: 6 Ways to Measure Your OA’s Success in 2021

WeChat has evolved, have your KPIs evolved along with it?

Get Your Guide

Speak with Our China Marketing Experts

As the digital ecosystem continues to expand with each new social channel, the resulting data siloes inhibit brands from gaining a full view of their customers and the tools to engage them with relevant data. Our solutions suite enables your teams with unified social data to build customer-centric experiences that nurtures loyalty.