CHATLABS
CHATLABS
WHY CHATLABSCONTACT USGET A DEMO

Why ChatLabsWHY CHATLABS

Why ChatLabs

Digital Luxury Experiences for your Chinese customers

Creating Data-Driven 360° Social Experiences for China

website image

ChatLabs helps brands succeed in China by unifying social data with CRM to create personalised 360° experiences to win the hearts of Chinese consumers.

website image

ChatLabs partners with leading CRM and cloud solutions providers to provide native China channel connectors for Salesforce, Tencent, and Alibaba.

website image

ChatLabs solutions are certified by ISO20007 and MLPS level 2. It also supports data residency and compliance with China’s data protection laws.

Why You Need ChatLabs to Thrive in China

website image

What Does ChatLabs Do

We help brands integrate data from Chinese social channels into their owned systems and CRM in a compliant manner and leverage this to power hyper-personalised, engaging, and highly-converting social customer experiences that nurtures brand loyalty.

Necessity of Integration: The Ever-expanding Social Ecosystem

The digital ecosystem is becoming increasingly complex with each new social channel. Without a complete integration of all touchpoints, social data would be in siloes, leaving brands with an incomplete view of their consumers and thus unable to provide relevant and customer-centric experiences. The power of data lies within building 360° customer profiles and experiences.

website image
website image

360° Social Experiences

Chinese consumers expect brands to provide highly personalised digital experiences that continues to build trust across all touchpoints. International brands that succeeded in China have created 360° engagements in marketing, sales, and service activities that nurture brand-consumer relationships along each step of the journey.

The ChatLabs Innovative Data Mesh

ChatLabs uses an innovative, scalable, and flexible data mesh technology to collect, unify, and activate social data from all channels into one single 360° customer view. This enables cross-domain collaborations between your marketing, sales, customer support and IT teams in creating create personal, relevant, and customer-centric social experiences that translates into consumer loyalty.

website image

The ChatLabs Platform

ChatLabs collects, unifies, segments, and activates online and offline data from all touchpoints into a single 360° customer view for your marketing, sales, customer support, and IT teams. Each component of the platform is powerful alone. But success in the China market resides in mobilising all of them for a synergistic flywheel that continues to build loyalty with your Chinese consumers.  

website image

Data Unification

website image

Salesforce/CRM Integration

website image

Journey Automation

website image

360° Experiences

Our Solutions Suite

Social Marketing

website image

Integrate Chinese social data with your owned systems and CRM to identify & segment your Chinese audiences for targeted engaging communications across channels.

Popular Features

  • 360° Social Customers Profiles  

  • 360° Cross-Social Marketing Automation

  • Salesforce Marketing & CRM Integration

Social Storefronts

website image

Convert on any China social by building fully-branded storefronts on key channels such as WeChat & Douyin with engaging commerce experiences i.e. livestreaming

POPULAR FEATURES

  • Dynamic storefronts personalised for each user

  • Salesforce Social Commerce Integration

  • Manage various social storefronts in one place

Social Service

website image

Empower your sales and service staff with rich customer social data to personalise services and private clienteling tools to nurture loyalty by building 1:1 relationships.

Popular Features

  • Private and secure social clienteling tools

  • WeCom (WeChat Work) Integration

  • Salesforce Sales & Service Cloud Integration

Dataflow

website image

Build compliant unified 360° Customer Profiles that update in real-time with data integrated from every Chinese social channel, website and Salesforce CRM.

Popular Features

  • China-Specific Data Compliance

  • Secure & Scalable Mesh Technology

  • Salesforce Native Connectors

Trusted By Leading Global Brands

website image

Our Clients

website image

"ChatLabs has been a reliable partner for us from day one. Not only did they have the kind of WeChat CRM solutions we needed, but also the strategies, working with us to make sure we were truly engaging our customers. We feel that we have a true partner that is supporting our goals and keeping us in the know in China’s ever-evolving digital ecosystem. "

—— Marco Probst, CEO of Delvaux

Featured Case Studies

website image

Delvaux's Automated WeChat Journeys

Find out how Delvaux engaged the Chinese luxury consumers by:

  • Identifying followers through data binding and gathering insights for segmentation

  • Personalising messages to build brand-consumer relationships and guide users along the consumer journey

  • Automated engagement and marketing experiences by integrating their China channels with Salesforce Marketing Cloud

Read Case Study

Our Technical Partners

Working together to build a scalable and compliant China data infrastructure for your success.

website image

Salesforce

Bringing their worldwide platform to China

We partner with Salesforce to provide:

  • Native integrations with Salesforce Marketing, Sales, Service, and Commerce Cloud

  • 360° customer profiles by integrating user data from all social channels

website image

Tencent

China's largest social ecosystem

We partner with Tencent to provide:

  • Native integrations and experience automation with WeChat and WeCom (WeChat Work)

  • Ensure compliance with local data residency by hosting domestically on Tencent Cloud

website image

Alibaba

China's largest digital marketpalce

We partner with Alibaba to provide:

  • Connections between brand social storefronts and their Social Commerce platform

  • Integrate TMall social data whilst supporting data compliance through domestic hosting

Our Creative Partners

Crafting localised strategy and messaging for your Chinese consumers.

website image
website image
website image
website image
website image
website image
website image
website image
website image

Understand China's Digital Ecosystem

website image

China Data Compliance

What Does China’s New Personal Information Protection Law, PIPL, Mean for International Companies?

What is the PIPL? How is it different to GDPR/CCPA? How will PIPL affect international companies' operational functions in China?


Learn More
website image

Special Edition

2021 Luxury & Beauty Brands WeChat Rankings

Which luxury and beauty brands are offering the BEST marketing, sales, and service WeChat experiences? Get our report now to find out!


Learn More
website image

WECHAT 101 BLOGS

The New WeChat KPIs: 6 Ways to Measure Your OA’s Success in 2021

WeChat has evolved, have your KPIs evolved along with it?

Get Your Guide

Speak with Our China Marketing Experts

As the digital ecosystem continues to expand with each new social channel, the resulting data siloes inhibit brands from gaining a full view of their customers and the tools to engage them with relevant data. Our solutions suite enables your teams with unified social data to build customer-centric experiences that nurtures loyalty.