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Why ChatLabs
Hyper-personalised Social Experiences for your customers
Why You Need ChatLabs
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What Does ChatLabs Do
We help brands integrate data from social channels into their owned systems and CRM in a compliant manner and leverage this to power hyper-personalised, engaging, and highly-converting social customer experiences that nurtures brand loyalty.
360° Social Experiences
Consumers expect brands to provide highly personalised digital experiences that continues to build trust across all touchpoints. International brands that succeeded have created 360° engagements in marketing, sales, and service activities that nurture brand-consumer relationships along each step of the journey.
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The ChatLabs Innovative Data Mesh
ChatLabs uses an innovative, scalable, and flexible data mesh technology to collect, unify, and activate social data from all channels into one single 360° customer view. This enables cross-domain collaborations between your marketing, sales, customer support and IT teams in creating create personal, relevant, and customer-centric social experiences that translates into consumer loyalty.
ChatLabs Social eXperiences Platform (SXP)
ChatLabs collects, unifies, segments, and activates online and offline data from all touchpoints into a single 360° customer view for your marketing, sales, customer support, and IT teams. Each component of the platform is powerful alone. But sustainable success resides in mobilising all of them for a synergistic flywheel that continues to build loyalty with your consumers. Â
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Data Unification
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Salesforce/CRM Integration
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Journey Automation
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360° Experiences
Trusted By Leading Global Brands
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Our Clients
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"ChatLabs has been a reliable partner for us from day one. Not only did they have the kind of WeChat CRM solutions we needed, but also the strategies, working with us to make sure we were truly engaging our customers. We feel that we have a true partner that is supporting our goals and keeping us in the know in China’s ever-evolving digital ecosystem. "
—— Marco Probst, CEO of Delvaux
Featured Case Studies
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Delvaux's Automated WeChat Journeys
Find out how Delvaux engaged the Chinese luxury consumers by:
Identifying followers through data binding and gathering insights for segmentation
Personalising messages to build brand-consumer relationships and guide users along the consumer journey
Automated engagement and marketing experiences by integrating their China channels with Salesforce Marketing Cloud
Our Technical Partners
Working together to build a scalable and compliant China data infrastructure for your success.
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Salesforce
Leading CRM platform for brands
We partner with Salesforce to provide:
Native integrations with Salesforce Marketing, Sales, Service, and Commerce Cloud
360° customer profiles by integrating user data from all social channels
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Tencent
Chinese largest social ecosystem
We partner with Tencent to provide:
Native integrations and experience automation with WeChat and WeCom (WeChat Work)
Ensure compliance with local data residency by hosting domestically on Tencent Cloud
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Alibaba
China's cloud computing and e-commerce giant
We partner with Alibaba to provide:
Connections between brand social storefronts and their Social Commerce platform
Integrate TMall social data whilst supporting data compliance through domestic hosting
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Commercetools
Bringing the next generation commerce
ChatLabs offers brands a highly scalable and customizable social experience management platform that leverages Commercetools' robust composable commerce capabilities.
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Adobe
Powerful platform for extraordinary personalized experiences
ChatLabs facilitates native, real-time data integration with all social media channels in Adobe, enabling businesses to create targeted and personalized marketing campaigns.
Our Creative Partners
Crafting localised strategy and messaging for your Chinese consumers.
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Understand China's Digital Ecosystem
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China Data Compliance
What Does China’s New Personal Information Protection Law, PIPL, Mean for International Companies?
What is the PIPL? How is it different to GDPR/CCPA? How will PIPL affect international companies' operational functions in China?
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Special Edition
2021 Luxury & Beauty Brands WeChat Rankings
Which luxury and beauty brands are offering the BEST marketing, sales, and service WeChat experiences? Get our report now to find out!
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WECHAT 101 BLOGS
The New WeChat KPIs: 6 Ways to Measure Your OA’s Success in 2021
WeChat has evolved, have your KPIs evolved along with it?
Speak with Our China Marketing Experts
As the digital ecosystem continues to expand with each new social channel, the resulting data siloes inhibit brands from gaining a full view of their customers and the tools to engage them with relevant data. Our solutions suite enables your teams with unified social data to build customer-centric experiences that nurtures loyalty.
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