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Why ChatLabsWHY CHATLABS
Why ChatLabs
Digital Luxury Experiences for your Chinese customers
Creating Data-Driven 360° Social Experiences for China
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ChatLabs helps brands succeed in China by unifying social data with CRM to create personalised 360° experiences to win the hearts of Chinese consumers.
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ChatLabs partners with leading CRM and cloud solutions providers to provide native China channel connectors for Salesforce, Tencent, and Alibaba.
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ChatLabs solutions are certified by ISO20007 and MLPS level 2. It also supports data residency and compliance with China’s data protection laws.
Why You Need ChatLabs to Thrive in China
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What Does ChatLabs Do
We help brands integrate data from Chinese social channels into their owned systems and CRM in a compliant manner and leverage this to power hyper-personalised, engaging, and highly-converting social customer experiences that nurtures brand loyalty.
Necessity of Integration: The Ever-expanding Social Ecosystem
The digital ecosystem is becoming increasingly complex with each new social channel. Without a complete integration of all touchpoints, social data would be in siloes, leaving brands with an incomplete view of their consumers and thus unable to provide relevant and customer-centric experiences. The power of data lies within building 360° customer profiles and experiences.
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360° Social Experiences
Chinese consumers expect brands to provide highly personalised digital experiences that continues to build trust across all touchpoints. International brands that succeeded in China have created 360° engagements in marketing, sales, and service activities that nurture brand-consumer relationships along each step of the journey.
The ChatLabs Innovative Data Mesh
ChatLabs uses an innovative, scalable, and flexible data mesh technology to collect, unify, and activate social data from all channels into one single 360° customer view. This enables cross-domain collaborations between your marketing, sales, customer support and IT teams in creating create personal, relevant, and customer-centric social experiences that translates into consumer loyalty.
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The ChatLabs Platform
ChatLabs collects, unifies, segments, and activates online and offline data from all touchpoints into a single 360° customer view for your marketing, sales, customer support, and IT teams. Each component of the platform is powerful alone. But success in the China market resides in mobilising all of them for a synergistic flywheel that continues to build loyalty with your Chinese consumers.
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Data Unification
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Salesforce/CRM Integration
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Journey Automation
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360° Experiences
Our Solutions Suite
Social Marketing
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Integrate Chinese social data with your owned systems and CRM to identify & segment your Chinese audiences for targeted engaging communications across channels.
Popular Features
360° Social Customers Profiles
360° Cross-Social Marketing Automation
Salesforce Marketing & CRM Integration
Social Storefronts
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Convert on any China social by building fully-branded storefronts on key channels such as WeChat & Douyin with engaging commerce experiences i.e. livestreaming
POPULAR FEATURES
Dynamic storefronts personalised for each user
Salesforce Social Commerce Integration
Manage various social storefronts in one place
Social Service
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Empower your sales and service staff with rich customer social data to personalise services and private clienteling tools to nurture loyalty by building 1:1 relationships.
Popular Features
Private and secure social clienteling tools
WeCom (WeChat Work) Integration
Salesforce Sales & Service Cloud Integration
Dataflow
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Build compliant unified 360° Customer Profiles that update in real-time with data integrated from every Chinese social channel, website and Salesforce CRM.
Popular Features
China-Specific Data Compliance
Secure & Scalable Mesh Technology
Salesforce Native Connectors
Trusted By Leading Global Brands
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Our Clients
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"ChatLabs has been a reliable partner for us from day one. Not only did they have the kind of WeChat CRM solutions we needed, but also the strategies, working with us to make sure we were truly engaging our customers. We feel that we have a true partner that is supporting our goals and keeping us in the know in China’s ever-evolving digital ecosystem. "
—— Marco Probst, CEO of Delvaux
Featured Case Studies
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Delvaux's Automated WeChat Journeys
Find out how Delvaux engaged the Chinese luxury consumers by:
Identifying followers through data binding and gathering insights for segmentation
Personalising messages to build brand-consumer relationships and guide users along the consumer journey
Automated engagement and marketing experiences by integrating their China channels with Salesforce Marketing Cloud
Our Technical Partners
Working together to build a scalable and compliant China data infrastructure for your success.
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Salesforce
Bringing their worldwide platform to China
We partner with Salesforce to provide:
Native integrations with Salesforce Marketing, Sales, Service, and Commerce Cloud
360° customer profiles by integrating user data from all social channels
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Tencent
China's largest social ecosystem
We partner with Tencent to provide:
Native integrations and experience automation with WeChat and WeCom (WeChat Work)
Ensure compliance with local data residency by hosting domestically on Tencent Cloud
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Alibaba
China's largest digital marketpalce
We partner with Alibaba to provide:
Connections between brand social storefronts and their Social Commerce platform
Integrate TMall social data whilst supporting data compliance through domestic hosting
Our Creative Partners
Crafting localised strategy and messaging for your Chinese consumers.
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Understand China's Digital Ecosystem
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China Data Compliance
What Does China’s New Personal Information Protection Law, PIPL, Mean for International Companies?
What is the PIPL? How is it different to GDPR/CCPA? How will PIPL affect international companies' operational functions in China?
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Special Edition
2021 Luxury & Beauty Brands WeChat Rankings
Which luxury and beauty brands are offering the BEST marketing, sales, and service WeChat experiences? Get our report now to find out!
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WECHAT 101 BLOGS
The New WeChat KPIs: 6 Ways to Measure Your OA’s Success in 2021
WeChat has evolved, have your KPIs evolved along with it?
Speak with Our China Marketing Experts
As the digital ecosystem continues to expand with each new social channel, the resulting data siloes inhibit brands from gaining a full view of their customers and the tools to engage them with relevant data. Our solutions suite enables your teams with unified social data to build customer-centric experiences that nurtures loyalty.
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