CHATLABS MARKETING
Collect rich data on your social followers, segment them based on their social behaviors, and engage them with personalized content and experiences.
360 Social Profile
Collect
Collect social information from Chinese social media platforms, including follower data, content consumption, and social account interactions.
Process
Automatically tag social followers based on desired interaction and create customer groups based on one or multiple tags.
Integrate
Share the behavioral data, interest tagging, and segmentation of social users with Salesforce Marketing Cloud to enable marketing automation with consumers in China.
Automation
Journeys
Keep users engaged by enabling customer journey automation with custom activities for personalised social broadcasts, messaging, and domestic SMS.
Content
Manage rich content templates specifically for usage on WeChat or (Super) SMS formats.
Personalisation
Deliver premium experiences for users by customizing messages with their profile variables.
WeChat Management
Menu
Personalize navigation bars in WeChat Official Accounts for each user segment to provide the most efficient support.
QR Codes
Utilize these ubiquitous codes to track follower sources and even customize the Welcome Journey based on different entry channels.
Autoresponders
Answer user questions at "China speed" by setting up automatic replies that direct users to the most relevant resource.
Customer Service
Chat Management
Optimise customer service on WeChat with clever agent routing, chat forwarding, and agent notifications.
Service Management
Ensure all agents are performing at their best with deep insights into their KPI's and qualitative performance.
