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WeChat Initial Touchpoints Optimization Guide

Financial Services Edition

Learn how to set up your firm’s WeChat Official Account to attract and convert your target client.

This report introduces the 5 core initial touchpoints that a follower will engage with within the first week of following a brand’s WeChat Official Account and teach you how to optimize each of those touchpoints.

Following these optimization tips has been shown to increase acquisition, binding rates, and conversions to loyalty programs + purchases.

This report was created using research findings from the WeChat Official Accounts of 14 leading Chinese and Western financial services firms, sharing real life examples illustrating each touchpoint.

Take a sneak peek here:


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WeChat for Financial Service

In order for Western financial services firms to compete against locally established giants, they must set up their WeChat Account for success and provide a high-touch personalized experience for users.

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