With more than a billion daily users, WeChat is an essential tool for Destination Marketing Organizations (DMOs) striving to connect with China. But launching on WeChat is only the first step. To fully leverage China’s most dynamic digital tool, DMOs must understand their audiences and how WeChat touchpoints serve specific user needs. This report identifies key touchpoints and outlines successful engagement strategies across prominent DMOs around the world.
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ChatLabs x Jing Travel
WeChat Optimization for DMOs & Cultural Institutions.WeChat is a key tool tourism organizations and cultural institutions should leverage to communicate reopening and safety information, share independent travel itineraries, provide customer service, and enable touchless payments and digital destination guides.