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WeChat Initial Touchpoints Optimization Guide
Cultural Institution Edition
With more than a billion daily users, WeChat is an essential tool for cultural institutions striving to connect with China. But launching on WeChat is only the first step. To fully leverage China’s most dynamic digital tool, museums must understand their audiences and how WeChat touchpoints serve specific user needs. This report identifies key touchpoints and outlines successful engagement strategies across prominent museums around the world.
Take a sneak peek here:
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RELEVANT EVENT
Trailblazing WeChat for Hong Kong
Without a doubt, Hong Kong is the most popular destination for outbound Chinese travelers. But how can brands maintain communication with these cross-border consumers and build loyalty?
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