For international brands looking to enter the China market, one of the FAQs isHow can Salesforce be used in China?Another top question isHow can our brand be successful on WeChat?
WeChat is without a doubt the most commonly used app in China. From communicating with friends and family to paying for groceries, it is heavily woven into the lives of Chinese consumers. And with Salesforce providing the companies’ hub of customer information and interaction, it’s essential to integrate the two platforms. So, how should brands adapt their global strategy to fully leverage these two powerful tools in China?
Alison Olsson (Regional Vice President - Greater China @ Salesforce) introduced Salesforce and how companies have used it to build relationships with customers in China. Then, Tom Kruger (VP of Strategy @ ChatLabs) will outline the practicals of the WeChat x Salesforce integration and building out customer journeys via SFMC. Last but not least: Jerri Ng (APAC Director of Marketing & Communications) from Delvaux joined as a panelist to discuss how the world's oldest fine leather luxury goods house creates automated digital experiences on WeChat through Salesforce Marketing Cloud.