Luxury

Chinese luxury consumers discover and research products on WeChat more than any other social media platform with 52% saying they discovered a product on WeChat and 43% doing research on WeChat.

76% of Chinese consumers say they will be more appreciative of digital personalized clienteling compared to before COVID19, to the point they will expect to receive the same level of service in both online and offline channels

Due to COVID19, 73% of Chinese plan to convert at least half of their yearly abroad luxury spend back to China in the next 12 months.