Travel destinations and cultural sites are digitizing more than ever to create immersive experiences for on-site guests and potential visitors exploring from afar.
Destination Marketing Organizations Edition
WeChat initial touchpoints optimization guide
Launching on WeChat is just the first step. To fully leverage China’s most dynamic digital tool, DMOs must understand their audiences and how WeChat meets specific needs. This report identifies key touchpoints and outlines successful engagement strategies from prominent DMOs around the world.