Travel & Hospitality

WeChat digital connections for the journey.

Emerging Trends

Travel destinations and cultural sites are digitizing more than ever to create immersive experiences for on-site guests and potential visitors exploring from afar.

Destination Marketing Organizations Edition

WeChat initial touchpoints optimization guide

Launching on WeChat is just the first step. To fully leverage China’s most dynamic digital tool, DMOs must understand their audiences and how WeChat meets specific needs. This report identifies key touchpoints and outlines successful engagement strategies from prominent DMOs around the world.

Increase engagement among visitors

Resorts World Genting used contests, offline QR codes, and targeted offers to organically increase WeChat engagement by more than 100%.

Industry Insights

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To mitigate risk while traveling, 41% of Chinese travelers are opting for road trips. There has been a surge in interest in the great outdoors.

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A recent ChatLabs study found that 35% of DMO WeChat Official Accounts have an interactive Welcome Message to encourage new user engagement.

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The same study also found that 40% of DMOs offer online ticketing or reservations from within their WeChat accounts.

Travel & Hospitality

Emerging Trends

Destination Marketing Organizations Edition

WeChat initial touchpoints optimization guide

RW GENTING

Increase engagement among visitors

Industry Insights

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