Taking the luxury experience digital.
Luxury Brands 2020 Edition
Top 100 luxury brands WeChat ranking
While the 2020 global luxury market shrank by 23 percent compared to last year, the Chinese luxury market grew by 48 percent. WeChat MPs brought in transactions of $123.19 billion in 2020.
Luxury Jewelry Brands 2020 Edition
Top 18 luxury jewelry brands WeChat ranking
Chinese shoppers ranked jewelry first in the list of luxury items they were willing to spend the same or more on post-COVID-19.
Luxury Watch Brand
A multi-channel engagement strategy
By integrating Salesforce customer journeys with WeChat and SMS, this brand offers a personalized after-sales experience for customers across all 30 of its product categories.
Luxury Jewelry Brand
WeChat Mini Program-centric China commerce strategy
Focusing on brand-owned e-commerce and private traffic, brands can fully control traffic, data, and the customer experience.