luxury

Taking luxury digital in China

Emerging Trends

E-commerce Mini programs are not a nice-to-have, they are a must-have. With the rise of social commerce in China, it's time for luxury brands to bring marketing, sales, and commerce strategies closer to consumers.

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Luxury Brands 2020 Edition

Top 100 Luxury Brands WeChat Ranking

While the 2020 global luxury market shrank by 23 percent compared to last year, the Chinese luxury market grew by 48 percent. WeChat MPs brought in transactions of $123.19 billion in 2020.

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Luxury Jewelry Brands 2020 Edition

Top 18 Luxury Brands WeChat Ranking

Chinese shoppers ranked jewelry first in the list of luxury items they were willing to spend the same or more on post-COVID-19.

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Luxury Watch Brand

A multi-channel engagement strategy

By integrating Salesforce customer journeys with WeChat and SMS, this brand offers a personalized after-sales experience for customers across all 30 of its product categories.

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Luxury Jewelry Brand

WeChat Mini Program-centric China commerce strategy

Focusing on brand-owned e-commerce and private traffic, brands can fully control traffic, data, and the customer experience.

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Industry Insights

01

Chinese luxury consumers discover and research products on WeChat more than any other social media platform, with 52% saying they discovered a product on WeChat and 43% researching within the app.

02

76% of consumers say they care more about digital clienteling than before COVID19, expecting the same level of service online as offline.

03

With nearly half of all consumers being "truly omnichannel" according to McKinsey & Company, crafting seamless "phygital" experiences is now a must.

Who we work with

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