Travel & Hospitality
Transform how you connect with the global Chinese traveler every step of the way.
Industry Insights
01
To mitigate risk while traveling, 41% of Chinese travelers are opting for road trips. There has been a surge in interest in the great outdoors.
02
A recent ChatLabs study found that 35% of DMO WeChat Official Accounts have an interactive Welcome Message to encourage new user engagement.
03
The same study also found that 40% of DMOs offer online ticketing or reservations from within their WeChat accounts.
Explore Resources
INDUSTRY LEADER
Travel retail for cosmetics
With several cosmetics brands featured in this travel retail WeChat account, the parent company uses surveys to segment users and deliver content customized to user preferences.
RW GENTING
Increase engagement among visitors
Resorts World Genting leveraged contests, offline QR codes, and targeted offers to organically increase WeChat Account engagement more than 100%.