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China Cross-border E-Commerce 101 Webinar

Unlocking your sales potential in China


Overview - Charlie Gu
• CBEC Definition & Key Benefits
• Key channels
• 2020 Stats and Trends

CBEC through WeChat - Tom Kruger
• What makes WeChat a great platform for CBEC?
• WeChat CRM Integration + E-Commerce Solutions
• Best Practices & Case Studies

CBEC Payment - Rufei Qian
• Why a CBEC payment solution is important for Chinese Customers
• How to enable CBEC payment
• Things to pay attention to (exchanges & refunds; limits and restrictions)

CBEC Marketing & Promotion - Charlie Gu
• KOL seeding roadmap
• Private traffic
• WeChat ads

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